- Define coverage
- Set product rules
- Approve intent
murmur01/11SLIDE
Insurance has systems for many parts of the product.
None connects the whole or closes the loop.
PRE-SEED · SEPTEMBER 2026
THE EXPERIENCE
We lived the cost of product change.
018 states as an MGA
Every launch moved product intent through filings, rating, underwriting and operations.
0237 states as a carrier
Becoming a carrier expanded Go’s footprint and the teams, systems and product knowledge we had to connect.
03Full-stack insurer
We learned what it takes to keep the filed product, operating reality and live book aligned.
Murmur was born from operating experience.
THE PROBLEM
Changing the price of
an insurance product
takes 9 months.
TODAY9 MONTHS
WITH MURMURWEEKS
FILING CHANGE OR NEW PRODUCTONE CHANGE · THE FULL PATH
IDEA→
PRODUCT→
ACTUARIAL→
UNDERWRITING→
COMPLIANCE→
FILING→
ENGINEERING→
OPERATIONS→
LAUNCH
- Collect data
- Model expected loss
- Set rate indication
- Draft actuarial support
- Decide what to insure
- Set who qualifies
- Flag cases for review
- Set who can approve
- Map state rules
- Assemble filing
- Answer objections
- Secure approval
EMAIL
DOCUMENTS
APPROVALS
REPEATED WORK
8 teams · internal + external stakeholders · 40+ handoffs
Every team recreates its part of the product change from scratch.
THE CONSEQUENCE
Nothing brings themarket signals back.So the product drifts.
INTENDED
FILED
RUNNING
PERFORMING
THE CONTROL PLANE
Murmur makes theproduct definitionexecutable.
Govern the change once.Carry it into every system.
FILINGSFORMSRATESUNDERWRITINGPOLICY ADMINCLAIMSOPERATIONSPRICING
PRODUCT
ONE DEFINITIONSOURCE-BACKED · VERSIONED · GOVERNED
FILINGSFORMSRATESUNDERWRITINGPOLICY ADMINCLAIMSOPERATIONSPRICING
PRODUCT
APPROVED PRODUCT LOGIC
THE CATEGORY PATTERN
The best softwarecompanies becamethe center of gravity.
GO TO MARKET
$114.1BUS MGA premium
+16%year over year in 2024
BUSINESS MODEL
EARLY MARKET VALIDATION
Early conversations.Concrete next steps.
01
MILLIMAN
SOW IN DEVELOPMENT- Two conversations completed
- Pilot scope aligned
- Statement of work expected for review next week
“You guys are going to put usout of business.”
02
TRAVELERS ECOSYSTEM
INTRODUCTIONS PENDING- InsuraMatch CEO conversation completed
- Travelers product-team introduction offered
- Northfield MGA introduction offered
Active discussions. Milliman statement of work in development; no signed pilots or contracts.
THE ROUND
Raising$5M
0–12 MONTHS · PROVE3 paying MGAs.
12–19 MONTHS · BUILD THE COHORT11 MGAs.
Open the seed process.
Open the seed process.
19–30 MONTHS · OPEN CARRIERS20 MGAs by month 24.
First carrier live around month 26.
First carrier live around month 26.
The product finallyhas a system.
MurmurIQ.com© 2026 Murmur, Inc.